Italian Crest
Lifestyle & Apparel Men
Bengaluru, India
Project Overview
2026
Design Concept
At its core, the design is built on two complementary material worlds. A warm, creamy ivory palette — expressed through patterned marble flooring, textured lime-wash walls, and arched architectural detailing — provides the classical European backbone.
Set against this, rich dark walnut panelling, leather seating, and brass metalwork introduce the warmth and depth appropriate to an Indian wedding context.
Design Approach
The store is conceived as a sequence of distinct spatial experiences, each calibrated to a different stage of the customer's journey.
Entry is marked by the iconic mannequin podium — a circular, brand-logoed plinth at the visual centre of the store and then opens into the primary suit browsing zone — a generous corridor of wall-hung and freestanding brass-frame garment rails.
Details
All garment rails across the store are bespoke brass PVD pipe systems — wall-mounted single bars, ceiling-hung drop rods, and freestanding T-bar configurations — each finished in the same warm satin gold.
The billing counter is a substantial architectural piece — a curved marble-effect solid surface counter with a clean fascia, branded back panel with dimensional logo, and enough surface area to serve multiple customers simultaneously.
One of the most distinctive spatial moves in the store is the dedicated 'The Handsome Mr. Groom' zone — a brand-in-brand installation space set within a walnut-panelled alcove at the rear of the store.
